Interactive 3D garment customizer & AR virtual try-on experience
CLIENT
Strata Fashion
YEAR
2025
SERVICE
UI/UX Design
INDUSTRY
E-Commerce
Executive Overview
Photorealistic 3D garment customization in browser with AR smartphone sizing.
-62%Return Rate Reduction
5.4 MinsTime Spent on Page
THE CHALLENGE
High return rates on customized outerwear due to customer uncertainty around sizing and fabric texture.
OUR SOLUTION
Designed a WebGL 3D garment customizer with realistic cloth physics and integrated iOS AR Quick Look for instant home sizing.
